The usual eCommerce platforms have the frontend tied to the backend but if you want to have your content available for all devices, you need a headless eCommerce platform.
If you don’t know the terms, the front end is what your client sees when he enters the store.
The backend defines all that happens in the background, all the operations like billing, integration with suppliers, and more.
What is headless eCommerce and why do I need it?
If the frontend and backend are tied up, you need to create content for different devices separately.
For showcasing a product on a website or mobile app, you have to build the listings for each one individually.
Now, on headless eCommerce platforms, the front end is separate so you only need one listing because the content will be automatically adapted to any device.
How do they do that? By using APIs or Application Programming Interfaces which are the link between the front end and back end.
Whether you click on Buy links on a mobile app or website, both requests will be handled by the API.
And the API, in turn, will address the same back end to process the requests.
The backend will apply different procedures for each activity and communicates back with the front end to confirm the purchase.
What are the advantages of headless eCommerce platforms?
1. Perform changes quickly
All online media changes, and online stores, more than any, need to stay updated on the new developments and requirements.
On a traditional platform, to change a field on the customer’s profile, you have to change the whole code.
And sometimes, that means that you need to shut down your store temporarily so that the changes can take effect.
On headless eCommerce, you add elements, and even modify backend features easily, without missing a beat on your e-store.
2. The shopping list remains consistent on any platform
The most important aspect is to meet the customer’s expectations and provide a great experience.
With headless commerce, the customer will have the same results and contents on his account whatever the platform he or she use.
For instance, if they go on the mobile app and add an item to the cart, later, when they get to their website account on the PC back home, the item will still be there.
They won’t be losing precious time in finding that product over again because the unified backend will store the information.
Also, as a business owner, you will have information related to the customer’s purchase channel preferences and provide relatable offers.
3. Design flexibility
The important information is on the backend while the front end can be customized exactly as you want with new plugins, themes, templates, or anything you want.
And that’s just because the two are separated and you can leave the designers to work on the interface of the website.
And this way, everyone is happy. Most importantly, the brands get their content delivered without interruptions and without breaking everything.
You will be able to play as much as you want with the front end without changing the backend code.
4. Customizable shopping experience
According to Google’s Business Impact of Personalization in Retail study, online shoppers are 40% more prone to go over their spending limit if their experience is personalized.
And headless eCommerce platform offers the exact possibility to customize the shopper’s experience quickly and effortlessly.
At the same time, according to another study, the customers on mobile platforms are more pleased if the stores remember their preferences and their past purchases.
With the headless architecture, you can switch the customer’s history from the website to the mobile app or even their smartwatch.
So, this way, they won’t have to enter their information and payment method when they changed the device they were using to shop.
5. Faster transactions
Having the front end and backend connected can often translate into a slower loading of your website because all tools and apps are working at the same time.
We don’t need to tell you that customers may lose patience quickly and leave for another store.
By using APIs, everything goes a lot quicker because the user will get a lot faster to the backend.
That, in turn, translates into a faster loading website that will also rank higher on Google which considers the loading time as an important factor.
Do I have to pay more for headless eCommerce?
We already outlined some really important advantages of the headless commerce architecture and model.
Big retailers have already gone on that road but distinct front end and backend also mean separate programming for each.
This can involve an additional budget, time, and a great team of developers who know their job really well.
The more front ends you build, the higher the budget but the bigger the business, the higher the payout.
The shopping habits of the customers are switching to mobile and voice-controlled devices, away from the traditional desktop approach.
Headless eCommerce is clearly the future and the businesses that adopt these platforms are most likely to grow their operations.
It’s up to you to assess the budget and decide whether to switch to this model now or later.
You might also be interested in consulting our list including the best tools for multi-store eCommerce with one database.
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